Twitter vs Facebook: Which is best?
Twitter and Facebook are two of the most popular social networking sites that people across the world use today, with Twitter estimated to have 200 million users posting 65 million tweets per day, and Facebook estimated to have 600 million active members. But what are the relative advantages and disadvantages of each website for the user? In this article I will look at Twitter vs Facebook and explore the relative merits of each of the social networking sites.
Twitter has been nicknamed the “SMS of the internet” due to the fact that it is text based and you can only post up to 140 characters of information, which is known as “tweeting”. Users often use Twitter to tweet brief updates of what they are doing at any one time, this is known as “microblogging”.
Facebook users create their own personal profiles and add friends, who they communicate with through messages and automatic profiles updates. Facebook users can also join groups of users, such as people who go to the same college, or live in the same place, or become members or fans of specific people, teams, or even beliefs.
Twitter and Facebook accounts can be linked together so that posts are both tweeted on Twitter and posted on Facebook at the same time.
So which is best, Twitter or Facebook? I will give you what I believe to be the advantages of each social networking site and let you decide. Please feel free to add your own opinions in the comments section at the bottom of the page.
Advantages of Twitter over Facebook
It is very easy to build up social networks in Twitter as you can quickly build up “followers” (people who read your tweets) and people that you “follow”.
Twitter is fast moving, provided you follow a certain amount of people, the updates are constant and you need never get bored.
Twitter lends itself to hooking up with new people and groups as well as people that you already know.
Twitter can be good for finding out information such as what’s on in your local area, through following local businesses or organizations for example.
Twitter is much better than Facebook for advertising specific events, products, or charities than Facebook as it is easier to reach more people quicker.
Twitter is good for promoting single issues or products, if necessary by setting up multiple accounts. For instance, you might have one personal Twitter account, one for the blog that you write, and one for the products that your business sells.
It is much easier to be anonymous on Twitter, if that is what you wish for. You can just create a nickname or pseudonym and not reveal your real name.
There are lots of fun Twitter apps that you can play around with.
Which of the two do you like the most?
See results without votingAdvantages of Facebook over Twitter
Facebook tends to be more private than Twitter with the culture leaning more towards people befriending people that they already know. The default setting in Twitter, however, is that anyone can read your updates.
It is much more easy to have meaningful discussions or debates in Facebook, with Twitter you are limited to the 140 character rule.
You can post photos directly in Facebook and put together galleries, whereas with Twitter you can only link to one photo at a time.
Facebook is more personal than Twitter as you can post biographical details about yourself, photos, your tastes in music and movies etc, whereas Twitter has much less profile space and tends to be less intimate.
You can generally track down old friends through Facebook easier, as people usually use their real names, and you find them through looking at friends of friends.
You can write longer passages of text in Facebook through the “notes” function, which gives you much more scope to express more detailed ideas in writing.
You can watch videos, view photos, etc on Facebook directly, without having to follow links to other websites.
There are lots of fun games on Facebook, such as Farmville that you can play
Summary of Twitter vs Facebook, Which is best?
In my experience, as a tweeter, Twitter is good for promoting something such as a blog, or a product, or a news service to a lot of people, many of whom you might not know very well. You can keep people informed of latest developments etc. but you probably aren't going to get into deep discussions with people. As a tweet reader, Twitter is great for finding out about and keeping in touch with updates, news, services, and making new contacts with people or services.
Facebook, on the other hand, is best for keeping in contact with a relatively small amount of people, often family and friends and people that you know reasonably well. It is not so good for meeting or reaching people you don't know, but can reinforce existing relationships and help to keep you in contact.
Comments
Hm, interesting to me to try sort this all out in my head. When it comes to trying to get more traffic to a blog or website, for me, the title would have had to have been twitter vs facebook vs natural seo (and natural seo wins for me.) With just twitter and facebook, I'm so far getting more traffic to my sites from facebook than I do from twitter, but I do not spend too much time on twitter. The traffic I get from facebook is very little, so I'd really need a lot of spare time to try and explore both facebook and twitter a bit more, to see if I could get traffic from these two places to beat the traffic I get from natural seo.
@Teresa - although I appreciate that SEO is one of your specialist areas, the article is a general one about social networking, it has no intention of being an SEO article specifically. Otherwise, I would have put it in a different category on HP (eg "getting internet traffic to your website"), or more likely just put it on my simple-seo-tips.com website. :-)
I never understood the point of Twitter until I started promoting my blogs etc. as it can be very impersonal and fleeting compared to websites such as MySpace or Facebook, but good for getting the message out to a wider audience in a less personal way. Or just for finding out general info like what is happening with your favorite band or celebrity.
Facebook is okay for promoting, but if you have lots of personal friends and relatives on there, it seems unfair to bombard them with constant self-advertising on your personal site.
My biggest Twitter 'surge' was about 200 views for a single article that kept getting retweeted. Ironically (given that this article is called "Twitter vs Facebook") many of those twitter users also hit the facebook 'like' button too! ;-)
@Teresa I wasn't saying, 'don't mention SEO' in my comment above, just suggesting that you approached the article with the assumption that it was about SEO and that's why you mention you were confused! :-)
Don't worry, I didn't think you meant "don't mention SEO" :)
I just meant this hub is interesting to me in that perhaps I need to look at Twitter more (for my purposes of promoting a blog post or website article) but that I'm a little afraid to spend a lot of time on it when other techniques are so far working better for me. (In spending time on it, I spend less time on what's already working for me.)
And SEO in not really a specialist area of mine :) I just express or explain what works for me - what I do may not work for others.
You're doing well with Twitter, and I would call you a specialist Twitterer or Tweeter :)
I look forward to more hubs from you about Twitter, and how to use Twitter - could save me and many others a lot of time on trying to figure it out for ourselves.
Using Twitter as a marketing tool is an area worthy of an entire hub, or maybe 2 or 3 would me more appropriate.
There are guides to Twitter out there, but unfortunately a lot of them are out of date, in my experience, esp much of the stuff recommending Twitter-related software.
Twitter takes weeks to set up, if you want lots of relevant followers to tweet to. But after that there is minimal maintenance and you can post things very quickly.
For a good reason, I think Twitter is the best!
both are good
angel Graham 11 months ago
I think you nailed it that each is better for certain things.
I use Facebook to stay in contact with friends and family.
I use Twitter to tweet about my blog enteries...etc.